FLORA 2021: from 11 to 21 October 2021
- From 11/10 to 14/10: installation set-up and parallel activities
- From 15/10 to 20/10: installation tours and parallel activities
- 21/10: Floral Guerrilla
FLORA 2021: Strength
The 4th edition of FLORA once again places Cordoba in the spotlight as a desirable destination for the best floral artists in the world and for everyone who is interested in approaching nature through art. In just three editions, FLORA has managed to find its place on the international agenda of floral culture with a powerful weapon: nowhere else in the world is it possible to visit in a single day a selection of floral installations by international artists like that offered in Cordoba every October.
The artists chosen to participate in FLORA stand out not only for their quality and international reputation, but also because of their contemporary artistic approach to working with flowers, which transcends mere decorative or festive concepts. The fact that the best international artists in floral installations come to Cordoba to create a site-specific work of art designed for a chosen patio represents a unique opportunity that the general public, artists and professionals have appreciated from the outset: nearly a million visitors over the past three editions bear witness to this.
But FLORA is not just about floral installations, although they are the driving force at its core. Starting with the third edition, the Festival also offers an ambitious programme of parallel activities that enrich the festival’s comprehensive approach to the world of plants and flowers.
Through the involvement of the city and participation by prestigious experts from Spain and around the world, FLORA’s parallel activities afford a participatory and cross-disciplinary view of nature.
If Cordoba, with its patios, its folk celebrations, and the familiarity of its inhabitants with plants and flowers, is “the city of flowers”, then FLORA represents a new step forward – the most international step yet – in its destiny to become a benchmark for everyone who is interested in flower culture.
Each year FLORA is devoted to a particular theme, which the artists use as inspiration for their creations. The 4th edition of FLORA is devoted to “Strength”. The pandemic has changed a lot, maybe even more than we realise right now. Through this Festival, we aim to draw attention to the strength that nature gives us to cope with changing times. By merely stopping for a while in our cities, nature sprouted up and claimed its rightful space. It is time to listen to what flowers and plants have to tell us, and to find inspiration in their strength in order to understand ourselves better.
FLORA is an original idea by Zizai Hotels.