After a long period of inactivity imposed by an international crisis and the encouraging realisation of the strength that both humans and nature have to carry on, the time has come to reinvent ourselves, to find new and better ways of doing things: the time of metamorphosis, where our priority should be the care and respect for nature. That is the proposed theme of the 5th FLORA International Flower Festival: “Metamorphosis”.
As it does every October, this year FLORA will once again make Córdoba a beacon for the world’s finest floral artists and anyone interested in exploring botany from an artistic perspective. In just four editions, FLORA has become a highlight of the global floriculture calendar for one powerful reason: Córdoba is the only place in the world where visitors can see such a wide and dazzling array of floral installations by international artists in a single day.
After the limitations imposed by the pandemic, for this fifth edition FLORA has once again invited artists from around the world—not just Europeans, as in the previous edition—to offer a global overview of the finest contemporary floral art.
The creative talents selected to participate in FLORA stand out for the quality of their work and their worldwide reputation, but they also possess a contemporary artistic vision of flowers beyond their merely decorative or festive uses. Having the finest international floral installation artists come to Córdoba to create site-specific works for different courtyards is a rare opportunity that the public and professionals have eagerly seized since day one: the festival has received nearly 1,200,000 visitors in the four editions held to date.
FLORA is more than floral installations, although these constitute its heart and raison d’être. Since the third edition, it has offered an attractive line-up of complementary activities that enrich the festival’s global approach to the world of flowers and plants. With the involvement of the city and prestigious Spanish and international guests, FLORA’s complementary activities offer a participatory, cross-cutting vision of the botanical world. While Córdoba, with its courtyards, its folk festivals, its aesthetic, and its citizens’ intimate knowledge of plants and flowers, is already famed as the “city of flowers”, FLORA brings it one step closer to becoming the leading international destination for anyone with an interest in floriculture.
FLORA is an original idea by Zizai Cultura.