Every October FLORA once again makes Cordoba the focal point and object of desire for the best floral artists in the world and for anyone interested in approaching nature through the prism of art. In just four editions, FLORA has managed to position itself on the international agenda of flower culture with a powerful weapon: nowhere else in the world is it possible to visit a selection of floral installations by international artists on the same day as the one enjoyed in Cordoba every October.
The artists selected to participate in FLORA stand out not only for their quality and international recognition, but also for projecting an artistic and contemporary view of the floral, beyond the merely decorative or festive. The fact that the best international artists of floral installations come to Cordoba to create a site-specific work, designed expressly for the patio in which they work, is a unique opportunity that the general public, artists and professionals have been able to appreciate from the very first moment: almost a million visits in the three editions held so far attest to this.
FLORA is not just about floral installations, although these are its core and driving force. Since its third edition, the festival has been complemented by an ambitious programme of parallel activities that enrich the festival’s global approach to the world of flowers and plants. With the involvement of the city and the participation of prestigious national and international figures, FLORA’s parallel activities form a transversal and participative view of nature.
If Cordoba – its courtyards, its popular festivals, its aesthetics, the familiarity of its inhabitants with plants and flowers – has become “the city of flowers”, FLORA represents a new step, the most international one, in its destiny to become a place of reference for anyone interested in flower culture.
FLORA is an original idea of Zizai Hotels.