FLORA International Flower Festival was born in Cordoba in 2017 as a cultural initiative conceived, financed and promoted by Zizai Cultura. Every year, the event presents a selection of the world’s leading contemporary floral art artists to create site-specific installations in some of the city’s most emblematic institutional courtyards. The result is open to the public, and the works compete against each other for two prizes, the largest of their kind. In addition, FLORA develops a programme of parallel activities that enrich the public’s view of the multiple connections between art and nature. Every October, FLORA turns Cordoba into the focus of international attention and the object of desire of national and international cultural tourism.
In just five editions, FLORA has positioned itself as a unique event in the world, with almost one and a half million visits to its installations. Starting out as a contemporary response to all the tradition around the world of flowers in Cordoba, it has managed to promote the cohesion of the city, boost autumn tourism and turn Cordoba into the city in the world where you have to go to see contemporary floral art.