Julius Vaernes Iversen
Julius Vaernes Iversen is a florist and creator of TABLEAU, winners of the 2021 edition thanks to their installation Time to Move on. TABLEAU is a multidisciplinary studio based in the heart of Copenhagen that also functions as an art gallery, design studio and concept store. This studio, which in just over 4 years has become a European reference in floral art and space design, was born with the desire to deconstruct the narrow notions of classical floral design, to elevate it to the category of art. Iversen is clear: those who share his vision should be considered artists, not floral designers or florists.
Every TABLEAU floral installation tells a story, as indicated by the studio’s very name, tableau, a term of Latin origin that means stage or small scene, and its meaning is no other: to create places conducive to stories. These scenarios are characterized by their minimalism, clean lines, search for contrasts and taste for monochrome. It is enough to enter their Store Kongensgade headquarters for a moment to perceive the TABLEAU style, manifested there by gray concrete walls, cool LED lighting, a striking blue vinyl floor and the happy coexistence of plants, flowers, design objects and art.