Flor Motion

Flor Motion is a group of some of the top florists in Madrid and Barcelona, united to promote and disseminate flower culture, simultaneously humanising the city with their floral surprises.

The members of Flor Motion periodically leave their daily work behind to meet and do something they call “floral guerrilla”: creating improvised installations right on the street with the intention of surprising and filling the city with colour, while also inviting passers-by to take the flowers in the installations with them, thus sharing their passion for flowers with others.

They champion and defend the beauty of wild nature and strive to ensure that their actions have the least possible environmental impact, using organic elements wherever possible and also reusing materials.

As a group, Flor Motion shuns individualism to emphasise teamwork. Their actions are always anonymous because, as they like to say, “it doesn’t matter who we are, but rather what we do”. Their main goal is to have an impact on their immediate surroundings, using flowers as a tool, and to achieve this they invest the profits from their projects in social actions to bring flower culture wherever it is needed.

Their philosophy can be summed up in one of their popular hashtags: #masflorporfavor [more flower please]

They won the III edition of the FLORA Festival.