TABLEAU

TABLEAU is not merely the most contemporary floristry proposal to be seen at FLORA this year: this cross-disciplinary studio based in the heart of Copenhagen is also an art gallery, design studio and concept store. Established just over 3 years ago by the experienced florist Julius Værnes Iversen –who immediately brought the architectural and graphic skills of Katrine Morel on board to complete the team–, TABLEAU was created with the aim of breaking down the limited notions of classic floral design to raise it to the category of art. Iversen has no doubt: those who share his vision must be considered artists rather than floral designers or florists.

Every TABLEAU floral installation tells a story, hence the name of the studio itself – tableau – a word of Latin origin that means scenario or small scene and is clearly used in the sense of creating places that foster stories. These scenarios are minimalist in nature, featuring clean lines and the use of contrasts, as well as a taste for the monochromatic. TABLEAU’s style is obvious from the moment one enters their venue in Store Kongensgade Street, revealed in the grey concrete walls, cold LED lighting, striking blue vinyl floor and the pleasant combination of plants, flowers, design objects and art.
In addition to Julius Værnes Iversen and Katrine Morel, the core team at TABLEAU also includes Jonas Pejstrup and Marie Arnt, as floral designers, and Josephine Jein in Communication.