Flor Motion

A group of fifteen of the top florists from Madrid, united to promote and disseminate flower culture, simultaneously humanising the city with their floral surprises. Once a month, the members of Flor Motion leave their everyday jobs and meet to interpret the same flower, each in their own manner. The result is a marvellous photography project and a series of bouquets that are anonymously left throughout the city the next day. They also carry out #guerrillafloral performances – creating improvised installations right on the street– and champion the beauty of wild nature and reuse of materials. Their philosophy can be summed up in one of their popular hashtags: #masflorporfavor [more flower please].