Cordero Atelier
Sara Uriarte is, for several reasons, a rare bird in the world of floral art, as is FLORA. The driving force behind her creative studio—Cordero Atelier, specialised in art direction with a unique and impetuous vision of floral art—is Sara’s passion for flowers, which was born in a laboratory rather than a garden. A trained pharmacist, she soon learned that every identifying feature of a species serves a perfect and specific purpose in a given environment. After years spent analysing plants, she began working with them to express herself and to inspire emotion, convey ideas or connect with other people. Today Uriarte is one of the most interesting floral artists in Spain, constantly sought after by Hermès, Loewe, Narciso Rodríguez, Kenzo and other brands.
Cordero Atelier projects have a strong architectural and sculptural tendency. The analysis of surprising shapes and structures is a constant in these works: botany plays at creating an ecosystem where every element does its part, despite the appearance of chaos. For Cordero Atelier, unlike the vast majority of florists, is more concerned with the “mass” than with the silhouette of each individual stem and bloom. Sara Uriarte has explained that she sees floral art as “a mass of energy, imbued with both force and meaning, that bursts onto the scene with its own authority, that fascinates, disconcerts and even invades, reclaiming the space stolen from nature”. Undoubtedly a different approach to the botanical realm.