TADAO CERN | LITHUANIA

BORNAY | SPAIN

FLOWGARDENZ | RUSSIA

HA I I HWA | REPUBLIC OF KOREA

HARRIET PARRY | UNITED KINGDOM

TADAO CERN | LITHUANIA


VILNIUS, LITHUANIA, 1983

After abandoning architecture when he no longer felt like he could create anything but just “avoid obstacles” and after working in the worlds of photography and advertising (Samsung, BMW, New Yorker, Mentos), Tadao Cern became what he is today: one of the most interesting creators of art installations around today, with work exhibited in the United Kingdom, Japan, Italy, Germany and the United States. And, now, for the first time in Spain thanks to FLORA. Whether working with botanical materials, black latex balloons or any other medium, the Lithuanian artist is often inspired more by processes than by results, thus giving rise to works that confront us with multiple interpretations. How does our behaviour affect the world around us? Why do we act the way we act? And, how do we feel when we are reunited with what we thought we had already lost? These are just some of the questions that his works pose.

Cern’s installations stand out for their clean, simple and minimalist finish. “All my artistic decisions are the result of calculations and I always look for the most hygienic expressions so that the ideas are as clean as possible”, he says. The end result is powerfully human conceptual art that invites reflective silence. Nevertheless, beneath this deep and meaningful substance, in everything Cern does lies a child’s desire to play and experiment. As well as his freedom.

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BORNAY | SPAIN

BARCELONA, SPAIN, 2009

“Flowers by Bornay is to floral art what Ferran Adrià is to gastronomy”. This is how the critic and expert in the fields of flowers and fashion Olivier Dupon described this atelier. And he wasn’t wrong. All those who view and work with flowers from a contemporary, free and unprejudiced perspective have been keeping a close eye on them for years. Aside from their passion for altering the shades of the botanical materials with which they work through the use of spray paint colours—for which they were pioneers, bringing them particular fame—the most interesting thing about Flowers By Bornay lies in their disparate and surprising references, including film, science fiction, horror, science, pop culture, art and contemporary dance, among others. Multiple universes that inspire floral works somewhere in between beauty and bewilderment.

Marta Vidal, Roser Bargalló and Joan Xapelli are the three masterminds (and skilful sets of hands) behind Flowers by Bornay, a company founded in 2009 and currently located in the Sants neighbourhood of Barcelona. Together they lead a project whose work can be seen in cities all over the world, in collaboration with institutions and brands such as the Mandarin Oriental Hotel, Hermès, Armani, La Pedrera, Chanel, Loewe, Burberry, Casa Batlló and Uniqlo. At FLORA we are lucky enough to bring the three of them together, creating something new, surprising and exclusive for Córdoba and the festival.

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FLOWGARDENZ | RUSSIAN

Vladimir Vanenkov (Uray, 1996) y Konstantin Bushmanov (San Petersburgo, 1984)

The multidisciplinary art collective created by Russian artists Vladimir Vanenkov (XX, 1996) and Konstantin Bushmanov (XX, 1984) works with different myths and concepts of contemporary culture in order to promote an alternative outlook to gardening and plant-inspired art. This has led them to work with the boldest brands and cultural institutions, such as GES-2 House of Culture, V-A-C Foundation, Gucci, Vogue, and Adidas. 

Exiled from Russia two years ago due to their opposition to the present government, they live in Georgia where, through their art, they continue to raise awareness of different aspects with a common denominator: “we are one with nature”. “It’s time for humans to stop being the leading players who use nature as a backdrop”, declare Flowgardenz as if it were a manifesto. “We must take a back seat, change the scale, fade into the foliage, and become the same size as a flower”.

As a result of this entire philosophy, the Russian artists, winners of the Patio Talento FLORA 2023 competition, create scenes and installations that nurture fluidity, which is present in the very name of the group (flow). Flowgardenz dreams of a garden with blurred boundaries, of no specific location, gender or time. 

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HA I I HWA | REPUBLIC OF KOREA

Seúl, Republic of Korea, 1982

After majoring visual design at the university, I worked as a graphic designer at
a broadcasting station, and currently I am working as a plant artist and art
director. I combine plants and artificial elements to create unexplored worlds,
especially alien plants, that cannot be experienced in everyday life.
I became a plant artist because I am fascinated by the beauty and diversity of
nature. Nature constantly gives us new experiences and impressions. Among
them, the various forms and lines of plants are very fascinating. Just as people
have different faces and expressions, plants have their own unique shapes and
lines. This diversity gives an infinite sense of novelty and wonder to the viewer.
I am most inspired by Eastern art, especially . I find Eastern philosophy and art
to be fascinating because of the harmony between nature and man, and the
inner expression I like to look beyond the surface geometry of an object and
observe it from different perspectives and interpretations, and find great
inspiration in the process.
I hope that those who appreciate my work will feel a sense of awe as a new life
form that does not exist on earth. Through my work, I hope to expand the
discussion of transformed nature, while at the same time feeling the beauty and
joy of nature that we don’t experience in our daily lives. I hope to draw social
attention and dialogue by raising the story of nature that will unfold in the future
due to climate change and the advancement of technology.

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Harriet Parry | UNITED KINGDOM

Birmingham, United Kingdom, 1985

Unlike many other floral artists, fashion and the latest trends are not worlds in which Harriet Parry usually moves or finds inspiration to create her work, which is instead informed by art history.  The English artist is known for her unfaltering use of colour, the playful appearance of her work and exquisite attention to detail, something that is not just a hallmark of her style; convinced that the frantic pace of our daily lives prevents us from focusing on what is truly important, she enriches her work with small details, in line with her goal of helping us slow down. Through her art, Parry invites viewers to stop, take “breaks” and find pleasure in observing.

Graduated in fine art, she admits to “seeing flowers” in anything and everything she contemplates. This has led her to become internationally renowned for her flower interpretations, in which she transforms paintings, fashion editorials, stills from TV series and a host of other images into flower arrangements. Her clients include The Royal Opera House, RHS Chelsea Flower Show, Gucci and the London Garden Museum and her work can be regularly seen in L’Officiel, Vogue and Interview

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